What Does it Take to Get Ahead Now And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today s unprecedented business climate. But Rich Karlgaard Forbes publisher, entrepreneur, investor, and board director takes a surprising turn and argues that there is now a third element that s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place your company s values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times.